A very good afternoon to Miss Cherly and my beloved classmate. My name is Tan Lay Theng. Today my speech topic is about “internet advertisement is better than traditional advertisement”. Before I going to start my speech, may I ask everyone do you all know what traditional advertisement is? Traditional advertisement is like newspaper ads, magazine ads, TV ads and so on. First at all, I expect that all of you have been noticed at advertisement. But which one do you guys always prefer between internet advertisement and traditional advertisement?
In 21st century, the internet has become known as a medium for advertising. But based on my lasting of survey result, majority of there are still lot peoples are prefer to traditional advertisement. They said that information of traditional advertisement is details than internet advertisement and it is more reliable. They also said that some pop up advertisements are quite irritating and assumes that it is virus.
However, I personally not agree of that and still prefer internet advertisement more than traditional advertisement. Internet advertisement is much more low-cost to audience. Well, I bet everyone is a heavy internet user. So, don’t you think it is better when using internet because when you see the click- through side bar, you can just directly click it and some directly have their link to website. So, you just move on your little finger to click the link then you directly can go through your advertisement website instead of going book store buy newspaper or magazine to find out the ads. Internet advertisements will more updating than traditional advertisement where if they need updating an ad, it usually just a very simple matter that your ads can be update quickly and easily. Unlike TV commercials which must be periodically updated. For example, a company wants to promote their new product to public. If using traditional advertising like TV commercial, actors had to be hired, script had to be written while newspaper or magazine, they need to go for publication and decide which day you want to release your ads. So, it will need such period of time to release their advertisement. So, through internet we can easily find out update advertisements.
Besides that, graphic! Graphic of internet advertisement is the main effectives to audience. This is because the graphic of the internet advertisement always will better than traditional advertisement. Furthermore, nowadays along with latest technologies, internet advertisements can put images, video and also audio. It also has been improved by adding animation to make the advertisement become much more attractive to convey messages and information effectively to audience. By the way, some advertisements have provided forum and feedback to audience. It is welcome to you guys to voice out your opinion or critical about the certain ads. Why this ad using this colorful graphic? Why using this animation instead of put image? You can leave your comment or your suggestion and share with other foreign friends also. Well, you guys have been asked from lecturer that each week need to find different three ads and write out your opinion and suggestion of the ads right? This is why lecturer wanted us to do to help us improve our view and judgment to the ads and learn more from it.
Internet advertisement is share to global audience where it is no longer restricted to a certain location. However, traditional advertisement will be restricted in home country. Internet advertisements have more variety from different countries, so we could get more experienced of different approaches of ads. These days’ companies are often using internet to advertise their product because it is effective of create their brand awareness.
This is my speech for today. Thank you!
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