Internet advertisement is better than traditional advertisement.

Gender: Age:

1) 1) Do you ever notice online advertisement? ( Yes , No)

2) Will you click on the advertisement in internet? ( Yes , No)

3)

Compare with traditional advertisement (newspaper, magazine etc.), which one do you prefer?

a) Internet advertisement b) Traditional advertisement

4) If you answer a at question 3, why?

i)

ii)

iii)

5) 5) If you answer b at question3, why?

i)

ii)

iii)

6) What kind of internet advertisement you prefer often? (Can choose more than 1)

a) Healthy

b) Job

c) Entertainment (Movie, Game, etc.)

d) Fashion

e) Sport

f) Car

g) Others:__________________________________________________________

7) 7) What specification of internet advertisement brings effectiveness to you?(Can choose more than 1)

a) Attractive graphic

b) Animation

c) Good conversion tracking

d) Sound effects

e) Cheaper/Convenient

f) Accuracy information

g) Others:____________________________________________________________